I use this every time I feel my skin is so dry. If I go to a country during winter, i make sure I have this on my kit.
I haven't used it much since lockdown but I use it before applying makeup/liquid foundation,so my skin won't look too flat or dry. I also use it for retouch and if I just want to moisturize my skin during the day.
Just love this product and has been using it for many years for hydration and cooling effects.